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Borden's Original Marketing Mix -
PDF) From Marketing Mix to e-Marketing Mix: a literature overview and classification
The term 'marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one. - ppt download
Neil Borden, las 12 variables del marketing-mix
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Business Consultants - #Marketing_Mix_Meaning_and_its_Elements. Neil Borden in the year 1953 introduced the term Marketing mix, an extension of the work done by one of his associates James Culliton in 1948. Marketing Mix -
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