Playmobil vs Lego on Tumblr: Final article : the CBBE pyramid and how Lego and Playmobil can grow their brand equity
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Brand Finance Global 500 2021 - Lego Named World's 7th Strongest Brand | Press Release | Brand Finance
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Synergies among Producer Firms, Lead Users, and User Communities: The Case of the LEGO Producer–User Ecosystem - Hienerth - 2014 - Journal of Product Innovation Management - Wiley Online Library
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Sustainability | Free Full-Text | Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness
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Lego plays well as it maintains title as Denmark's most valuable brand for 8th consecutive year | Press Release | Brand Finance
![Brand Finance Global 500 2021 - Lego Named World's 7th Strongest Brand | Press Release | Brand Finance Brand Finance Global 500 2021 - Lego Named World's 7th Strongest Brand | Press Release | Brand Finance](https://brandfinance.com/wp-content/uploads/2021/01/Picture3-5.jpg)