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Retailigence - กลยุทธ์ทางการตลาดที่เรียกว่า 'Marketing Mix Strategy' หรือ 4Ps ที่ประกอบด้วย product, price, place, promotion นั้นคงเป็นที่คุ้นเคยกันดีอยู่แล้ว ... แต่ในธุรกิจรีเทล เราจะมีส่วนประสมที่เรียกว่า 'Retailing Mix' หรือ 'Retail Marketing Mix ...
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PDF) The Effects of Retail-Mix Strategy on Performance and Competitive Advantage
